Choking Hazard Prompts 2026 Recall of Make Believe Ideas ‘I Spy a Fly!’ Book

Health Canada issued a consumer product recall on September 22, 2026 for the Make Believe Ideas Groovy Baby ‘I Spy a Fly!’ board book. The plastic wings on the fly illustration on the final page can, in some instances, detach when pulled. A detached wing is a small part that a young child could choke on. The notice is filed under recall number RA-82659.

According to the notice, 1,247 units of the book were sold in Canada between March 2025 and June 2026. As of September 9, 2026, the company had received no reports of incident or injury in Canada.

If you have a copy of this book at home, especially with a baby or toddler in the house, keep reading. The fix is simple, but it has to be done in a specific way to qualify for a refund.

Recalled Products at a Glance

• Product: Make Believe Ideas Groovy Baby ‘I Spy a Fly!’ board book
• ISBN: 9781836422594, printed on the back cover above the bar code
• Units sold in Canada: 1,247
• Sold: March 2025 to June 2026
• Recall number: RA-82659
• Issue: Choking hazard

To tell whether your copy is affected, check the ISBN on the back cover first. The front cover shows a green frog holding orange netting. The last page shows a purple fly with googly eyes and four iridescent plastic wings, and those wings are the source of the problem.

What Triggered the Recall

Health Canada says the fly’s wings on the last page may in some instances come away from the book when pulled. Once loose, they become small pieces that can be swallowed or inhaled. Board books like this one are designed for very young children, who often explore objects by pulling on them and putting them in their mouths. That is why a detachable part on a title aimed at babies is treated as a safety issue.

The notice also states that removing the wings from the book permanently eliminates the potential hazard. This is the basis for the remedy the company is offering, described below.

No incidents or injuries have been reported in Canada as of September 9, 2026. The recall is therefore a preventive measure rather than a response to a known injury.

Where Were These Products Sold?

The recall covers copies sold in Canada. The notice gives a sales window of March 2025 through June 2026, so a copy bought as a gift or picked up during that period could be affected. The books were manufactured in China. The manufacturer is Make Believe Ideas Ltd., based in Hertfordshire, United Kingdom.

The notice does not name specific retailers. Anyone who bought or received the book in Canada during the sales window should check the ISBN.

How to Respond to This Recall

Health Canada advises consumers to stop using the book immediately. The steps to qualify for a refund are:

• Pull the wings off the last page of the book.
• Cut each wing into four pieces, for 16 pieces in total.
• Photograph the 16 pieces on or next to the last page of the book.
• Dispose of the pieces in a trash bin that children cannot reach.
• Contact Make Believe Ideas and submit the photograph as confirmation of destruction to receive a refund.

Do the cutting yourself, away from children, and collect every piece before disposal. The company handles refunds and can be reached in the following ways:

• Telephone: 1-888-919-3919, 5 a.m. to 12 p.m. ET, Monday to Friday
• Email: ispy@makebelieveideas.com
• Online: the Make Believe Ideas company website

Under the Canada Consumer Product Safety Act, recalled products may not be redistributed, sold or even given away in Canada. That includes passing the book on to a friend, donating it or reselling it secondhand.

Regulatory Response

Health Canada published the recall through its recalls and safety alerts portal on September 22, 2026. The department is reminding consumers to report any health or safety incidents involving this product, or any other consumer product or cosmetic, using its Consumer Product Incident Report Form. Reports help the department track hazards and decide whether further action is needed.

The recall is also posted on the OECD Global Portal on Product Recalls, where consumers can find other international consumer product recalls.

For parents and caregivers, the takeaway is to check the ISBN, follow the destruction steps exactly as listed, and keep the photograph ready for the refund request. Anyone with questions can contact Make Believe Ideas directly using the details above.